KumhoTires

Rancho Cucamonga, Calif., December 30, 2010 - Kumho Tire, one of the leading tire manufacturers in the world, and the Miami HEAT basketball team launched a new and exciting interactive fan zone at the American Airlines Arena on December 28th before the HEAT took on the New York Knicks. The Kumho Fan Zone is located on the 300 Level in a newly renovated area outside of Section 304. HEAT fans will be encouraged to visit the new area and compete with one another in the Kumho Fan Zone, which features a gaming wall with four 60' SONY HDTVs and the latest SONY Playstation 3 console featuring the new exciting game, NBA 2K11.

"The Kumho Fan Zone is an area designed specifically to engage HEAT fans of all ages and we hope it will become a signature area and activity for our fans in Uptown," said Eric Woolworth, President of The HEAT Group's Business Operations.

"Kumho Tire USA is proud to be an official sponsor of the Miami HEAT," said J.B. Kim,CEO and President, Kumho Tire USA. "The passion of the HEAT's players, fans and employees drives the HEAT brand and we at Kumho understand how important passion is to elevate a brand. Partnering with the HEAT allows Kumho to tap into this enthusiasm and excitement for the team and drive that passion for Kumho's brand as well."

HEAT fans will also enjoy the giveaways and contests that will be hosted in the Kumho Fan Zone, as well as take advantage of the exclusive Kumho Combos that will be offered at the concession stand located in the Kumho Fan Zone. The Miami HEAT Dancers and Burnie, the HEAT Mascot will make regular appearances to interact with fans. Fans are encouraged to simply relax and watch the game on one of the many Sony HDTV screens around the Kumho Fan Zone, as well as take a commemorative photograph at the portable PhotoBoxi that will be emailed to them directly. This way, fans can share their incredible experience at the Miami HEAT games and Kumho Fan Zone through various social networks.

About Kumho Tire USA
Founded in 1975 and headquartered in Rancho Cucamonga, California, Kumho Tire USA is the U.S. sales, marketing and distribution headquarters of Kumho Tire Co. In addition to its 830,000 square foot headquarters and central distribution facility in Rancho Cucamonga, the company operates additional distribution facilities in Atlanta and Chicago. More information about the company and its products can be found at www.kumhotireusa.com, www.drivekumho.com and on www.facebook.com/kumhotire.